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Research reports

Qualitative research into pack testing for Project Hyacynth

Foote Cone and Belding have produced a number ofalternative pack designs for the new Pears SanitaryTowel. The specific objectives of the research were: 1. To assess the potential strength of the envelopeversus polythene packs vis a vis imagery...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Qualitative research into pack testing for Project Hyacynth. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-pack-testing-for-project-hyacynth


Research reports

Qualitative research on new product development into frozen cheese products by Kraft

Kraft is considering launching a range of cheese-based productsto add to their Home Freezer Range. The new range would be expected to clearly establish aKraft identity with both consumer and trade.Qualitative research was therefore required in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Qualitative research on new product development into frozen cheese products by Kraft. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-product-development-into-frozen-cheese-products-by-kraft


Research reports

Coconut caramel bar: Virgil

A new coconut caramel Bar has been developed consisting of coconut paste containing cherry pieces with a layer of caramel on top - all covered with milk chocolate.The general objectives of this research were:1. To evaluate consumer response to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). Coconut caramel bar: Virgil. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/coconut-caramel-bar-virgil


Research reports

B.P. Pink Paraffin advertising pre-test research

B.P. has produced a new Pink Paraffin advertising campaignwhich will run on television, on posters, and in the tradepress. Previous research has shown that consumers areprimarily motivated in their choice of 'purchasing point'by the physical...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). B.P. Pink Paraffin advertising pre-test research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/b-p-pink-paraffin-advertising-pre-test-research


Research reports

Macleans 'smile' advertising research

A completely new advertising campaign has been developed featuringsmiles as a means of conveying the benefits of clean, strong, healthyteeth from using Mac leans toothpaste. The present research was designedto investigate the impact, memorability,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Macleans 'smile' advertising research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/macleans-smile-advertising-research


Research reports

Split Foot quantitative research into Odor Eaters

Combe Inc. proposes to market on a national basis in the UK the Odor Eaters gel insole. However, before initiating further progress in terms of manufacturing, it was considered necessary to submit to consumer appraisal the two primary variants....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Split Foot quantitative research into Odor Eaters. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/split-foot-quantitative-research-into-odor-eaters


Research reports

Qualitative research into 30% Bran Flakes press advertising

JWT Ltd. in conjunction with Kelloggs Ltd. has developeda new creative strategy for 30% Bran Flakes based on thepreviously demonstrated intrigue for the '30%' componentof the product name. An initial qualitative screeningprocedure was therefore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Qualitative research into 30% Bran Flakes press advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-30-bran-flakes-press-advertising


Research reports

Consumer research on token-operated meters

A full research program, involving a national consumersurvey and field trials of token-operated meters are being undertaken. This document refers to the firststage of consumer research which was designed to provide a preliminary view of current...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Consumer research on token-operated meters . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-research-on-token-operated-meters-


Research reports

Qualitative research into the shaving market

In order to develop new and effective advertising for the GII, a qualitative image study was required in order to provide a better understanding of how consumers view the Gillette Company, Gillette shaving products, and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Qualitative research into the shaving market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-shaving-market